A brilliant idea that was over a decade in the making

Hortiwool Pad

Woolcool. Insulated Packaging. Naturally.

Woolcool® was launched in 2008 and the innovative, sustainable design has scooped an impressive haul of awards in the packaging, business and environmental arenas.

March, 2022

Here at Woolcool®, we love ideas. From the ‘eureka moment’ when our founder Angela Morris first realised the potential of 100% pure sheep’s wool as an insulator for packaging, to our Queen’s Award for Enterprise: Innovation, Woolcool has always looked for new ways of doing things. And that means listening to our customers’ ideas too – since 2014 we’ve asked them to let us know the clever, extra uses they have found for our versatile wool liners.

Wool, of course is recyclable, reusable, biodegradable and durable, and we have been amazed by the brilliant suggestions our customers make, from pet bedding to upholstery, and from crafting to lagging pipes from the winter chill. But there’s one place that our customers seem to find lots and lots of uses for our natural wool liners – and that’s in the garden. The result is the latest addition to the Woolcool® product line… Hortiwool Pads.

We have created a unique, sustainable multi-use product that allows gardeners to harness the amazing properties of one of Mother Nature’s most incredible materials – 100% pure sheep’s wool. The Hortiwool Pad can be used for all kinds of gardening jobs, from hydrating hanging baskets to insulation young plants from frost – it can even be used as a comfortable and soft kneeling pad, to ease the knees of hard-working gardeners.

The Hortiwool Pad can be used for hydration for hanging baskets, protection against slugs and insulation for young plants against frost.

Because the Hortiwool Pad absorbs and maintains nutrition, it is perfect for helping planted root balls in their early stages – nurturing the plant from below the surface of the soil as the wool biodegrades over 12 months.

The biodegradable properties of the pads also mean they can be added into compost as a nutritional aid and for mulching – and they even provide safe, natural nesting material for wildlife in your garden.

In fact, when you think you have finally had full use of your Hortiwool Pad, you can simply break it up and dig it into your soil, releasing valuable nutrients and nitrates.

It’s such a simple idea, but as always backed up by the research that goes into all of our products: Wool is an incredible and natural material and the Hortiwool Pad is the first product we have produced which will give gardeners the opportunity to benefit from its properties.

Now it’s over to you… our customers. Over the years, using #letsboxclever on social media, we’ve discovered the brilliant ways that our wool liners have been reused.

Now, with we’re asking gardeners to let us know of any other uses they come across for our new garden pads, via social media, using the #hortiwool hashtag.

With your help, we hope to keep those brilliant ideas coming! Visit Hortiwool.com

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A year of innovation and renewal

A year of innovation and renewal

As the year draws to a close, we thought it would be good to reflect on a year of innovation and renewal, which saw Woolcool officially open its new HQ, win further Royal recognition and launch an award-winning new sustainable product.

Honoured by our latest Royal recognition

Honoured by our latest Royal recognition

The nation has a new King and Woolcool has received another Royal honour. In what may prove to be the last Queen’s Award scheme before it is renamed, Woolcool has been recognised with a Queen’s Award for Enterprise (Sustainable Development).

Why we’re so proud of our latest royal recognition

Why we’re so proud of our latest royal recognition

Plaudits and praise were never the driving factor behind the Woolcool ethos. However, we are very proud of the latest accolade to be added to our trophy cabinet – the 2022 Queen’s Award for Enterprise: Sustainable Development.