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Josie Morris MBE Named as one of The Top 50 Most Ambitious Leaders

Georgie Wildgoose. Insulated Packaging. Naturally.

Woolcool® was launched in 2009 and the innovative, sustainable design has scooped an impressive haul of awards in the packaging, business and environmental arenas.

October, 2025

Josie Morris MBE of Woolcool has won The Sustainability Award as part of The LDC Top 50 Most Ambitious Business Leaders programme for 2025. 

The Top 50 was created by LDC, the private equity investor that is part of Lloyds Banking Group, in partnership with The Times. Now in its eighth year, the programme continues to celebrate the drive and ambition of Britain’s best and brightest entrepreneurs

This year the programme received almost 700 nominations, showcasing the exceptional individuals that are building successful, growing medium-sized businesses right across the UK. 

The business leaders featured in The LDC Top 50 for 2025 are making a powerful impact by creating jobs, making a difference in the communities they serve, championing sustainability and expanding internationally. They are also demonstrating resilience as they drive growth and develop new ideas to innovate and diversify.

They operate from 67 towns and cities across the UK and span every sector of the economy, whilst collectively they employ almost 10,000 people and generate combined revenues of £1.2bn.

Using Natural Materials to change the world, Woolcool® go beyond the expected! Pioneering change in their industry over the last two decades, two-time Queens Award Winner and B Corp certified Woolcool® proudly design and manufacture in Staffordshire, UK using 100% pure sheep’s wool. They create insulated packaging solutions for the shipment of temperature sensitive products in the Food and Pharma sectors. Created by Nature, Driven by Science. Woolcool are now a market leader, available across the world. In the last year alone, their solutions have saved the equivalent weight of 21 Blue Whales of Polystyrene from going to landfill. 

“It is an honour and a privilege to be named amongst this group of inspiring individuals. It was also fantastic to see 3 other businesses from Staffordshire also taking away individual category awards, this just shows the strength of our county nationally! I believe that business should be a force for good, and those in positions of leadership have a responsibility to ensure this it is the case. Whilst we are ambitious at Woolcool, we want to ensure our legacy is positive for our community and environment. We have a fantastic team and partners who have made Woolcool what we are today, so this award is for all of them too.”

Josie Morris, Managing Director.

John Garner, Managing Partner at LDC, added: “In the eight years since we launched The LDC Top 50 we’ve had the honour of meeting some exceptional business leaders. This year’s cohort has shown drive and ambition in their growth journeys, proven remarkable resilience, and together they are making a real difference to their employees, the communities they work in and society at large.

“Josie has shown how sustainable innovation can drive both growth and impact. Through Woolcool, she is transforming packaging by replacing plastic with natural materials, while building a business that puts people and the planet first – I’d like to congratulate her on everything she has achieved.” 

Read more about the winners of The LDC Top 50 Most Ambitious Business Leaders for 2025 here: http://bit.ly/42NQvtQ

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