Sustainable packaging.

Sustainability is one of the buzzwords of the 21st Century – but what does it really mean?

  • Sustainable packaging
  • Eco friendly packaging
  • Biodegradable packaging

Definitions differ. To some it is about maintaining an ecological balance, to others it’s about protecting natural resources. Concerns over recycling, landfill and renewable energy add to the debate. Like ‘Green’ and ‘Eco-Friendly’, Sustainability risks becoming another vague eco term whose real meaning is lost in the ever-shifting green agenda.

Sustainable solutions Woolcool®

Woolcool®, our approach is simple.

We have spent over a decade addressing the real and urgent global eco packaging issue that society faces – the need to develop packaging that is environmentally and socially responsible yet economically effective.

We don’t believe sustainable packaging is just about ticking boxes to meet a broad ‘green’ agenda. It’s not about logos and slogans.

It’s not about setting unachievable idealistic goals, or having knee-jerk, quick fix reactions to a complex issue.

We don’t believe that protecting the environment means higher cost and rising prices for the consumer, either.

To us, sustainability is about creating eco friendly packaging that actually delivers tangible, positive solutions – not only to our clients and consumers, but to society as whole. It’s about focusing on a longer-term strategy for the future.

Key to this ethos is our belief that to protect nature, eco packaging can turn to natural materials to replace the single-use manmade matter that so often ends up in landfill.


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The message is simple: nature knows best.

Natural solution.

We take a natural material, which has been designed, developed and tested by millions of years of evolution and then apply the very highest standards of high-tech research and development to craft a viable, superior eco friendly packaging solution.

That natural material is wool.

  • Wool is a natural smart fibre that provides a superior and cost-effective alternative to polystyrene and polyethylene foam, creating truly eco friendly packaging.
  • Wool is an abundant natural material, as a by-product of rearing sheep.
  • Wool is totally compostable and fully biodegradable packaging, releasing valuable nitrates back into the soil.
  • Wool’s organic fibres are broken down by seawater much faster than the manmade micro fibres and plastics that pollute our oceans.
  • Wool is such an efficient insulator that sustainable packaging can be designed to be smaller and less costly to create.
  • Woolcool® eco friendly packaging takes up less space and weighs less than other solutions.
  • Woolcool® eco packaging cuts down on transport and logistics costs, reducing the carbon footprint created by delivery.
Illustration of Woolcool® natural fibre
Wool fleece liners from Woolcool®

Years of research.

After ten years of extensive research and development, we have the scientific proof to back our belief that this remarkable natural fibre is a superior component for packaging than any manmade option.

Woolcool® is the originator and pioneer of this revolutionary approach, taking nature’s lead to develop eco packaging for the food and pharma markets.

On top of that, Woolcool®’s sustainable packaging has won numerous ‘green’ accolades. Our dedication to ground-breaking research and development saw us awarded the Queen’s Award for Enterprise in the Innovation category in 2018. We are also founder members of the Natural Materials Association.

All of these achievements ensure Woolcool®’s eco packaging products tick the vital thermal insulated boxes required for truly impeccable ‘green’ credentials.

But for us, that’s not enough. We are experts in our field, but we are always pushing to learn more. Continual improvement is at our core.

Because the real secret to sustainable packaging is not just recycling – it’s re-use.

Wool is an eminently re-usable material – its strong natural fibres make it ideal for multiple uses, in the home and in industry.

Woolcool® is now working on pioneering programmes that will enable its wool thermal insulation to be reused again and again in eco packaging and beyond.

The push for real sustainability should never rest. There will always be debate over its true definition and the ecological challenges society faces.

However, by utilising Mother Nature’s own natural materials, and constantly finding innovative, cost-effective new ways to use and re-use them, Woolcool® is the very definition of sustainable, eco friendly packaging, striving to create a truly circular economy.

We’re revolutionising the packaging world.

We offer sustainable, eco friendly and biodegradable packaging for businesses both in the UK and worldwide.

Need a bespoke packaging solution? Please call us, our design team are on-hand: +44 (0) 1785 262030

Brand symbol of Woolcool®
Founders of the Sustainable Packaging Revolution - Woolcool®