Pioneering packaging company.

The Woolcool® family.

Woolcool® was launched in 2008 and the innovative, sustainable design has scooped an impressive haul of awards in the packaging, business and environmental arenas. Woolcool® remains the only packaging company using a range of sheeps wool insulated packaging available on a commercial scale. Woolcool®, using patented technology, produce high performing insulated packaging.

Wool liners from Woolcool®

Angela Morris

CEO of The Wool Packaging Company

Keith Spilsbury

Strategic Director

Josie Morris

Managing Director

Jessica Morris

Finance Director

Rosie Murgatroyd

Marketing & International Sales

Michelle Copeland

Customer Account Manager

Kellie Evans

Customer Account Manager

Luke Woodward

Orders Coordinator

Darren Goodwin

Head of Operations

Nicole Bath

Procurement & Planning Manager

Chantelle Tallent

Sales Coordinator

Lynne Somerville

Head of Sales

Megan Eagles

Sales Coordinator

Keisha Taylor

Office Administrator

Richard Gibbs

Compliance & Safety Manager

The Woolhouse Team

The engine!

History of Woolcool®.

Pioneers and Innovators Woolcool® are leading the way in sustainable packaging globally. Launched as a concept in 2008 our innovative, sustainable brand has scooped an impressive haul of awards in the packaging, business and environmental arenas. In 2009, Woolcool® inventor Angela Morris founded The Wool Packaging Company and the Woolcool® brand was officially born. We have had quite a journey since then with many exciting milestones!

As a Research and Development led company with decades of experience and partnerships with top UK Universities such as Cambridge, our packaging company has set itself at the forefront of the innovative packaging market.

Woolcool®, using patented technology, produce high performing insulated packaging for the shipment of temperature sensitive products. We offer a wide range of packaging solutions for the food and pharma markets. We are now the packaging company of choice for many and remain the only packaging company using pure wool insulated packaging available on a commercial scale. We strive as a business to be a force for good and are the first packaging company of our kind to achieve B Corp certification in the UK.

Read more about our story so far…

Brand symbol for Woolcool®

2022

The Queen’s Awards For Enterprise

Awarded The Queen’s Award for Enterprise Sustainable Development 2022

MBE Award

Woolcool’s Managing Director, Josie Morris, awarded an MBE for her contribution to manufacturing and the environment

Awards Sponsorship

Food Retailer of the Year – Food Management Today Industry Awards

Hortiwool

Brand launch

2021

Woolcool® Manufacturing

Woolcool® expansion to new manufacturing site on Tungsten Park, Stone – Woolhouse Mark 2

Commitment To Sustainability

Woolcool® commits to HRH Prince of Wales, ‘Terra Carta – Sustainable Markets Initiative’

Big News

Front Cover of Packaging Yearbook

2020

B-Corp Accreditation

Woolcool® achieves ‘B-Corp’ accreditation status

Third Automation

In the midst of a global pandemic, a third automation line installed at Woolcool® – Britney

Family Business Awards

FBU Family Business of the Year Award National Small Family Business of the Year

Key Working Through a Pandemic

Woolcool® team step up the mark as ‘key workers’ providing packaging for the shipment of Food and Pharmaceutical products

Big News

Front Cover of Speciality Food

2019

A Royal Visit

Royal visit by HRH Prince of Wales to celebrate Woolcool®’s 10th anniversary

LifeGUARDIAN Patent

European Patent granted for Woolcool® ‘LifeGuardian’

Family Business Awards

Winner Best Small Family Business

The Sentinel Business Awards

Winner Science and Technology

Staffordshire Chamber Business Awards

Science and Technology Innovation

Second Automation

Second automation line installed at Woolcool® – Barney

2018

The Queen’s Awards For Enterprise

Awarded The Queen’s Award for Enterprise Innovation 2018

British Chambers of Commerce

Regional Small Business of the Year

Staffordshire Chamber Business Awards

Science & Technology Award

Packaging Innovation Launch

Woolcool® Paper Pouch Launched

2017

New Website

Launch

Staffordshire Chamber Business Awards

Winner – Small Business of the Year

Staffordshire Chamber Business Awards

Finalist – Environmental Award

First Automation

First automation line installed at Woolcool® – Bertha

First Shipment to USA

Finalist – Environmental Award

2016

Global Launch of LifeGuardian

Global launch of ‘LifeGuardian’ at Cold Chain Europe 2016, Frankfurt, Germany

Sentinel Business Awards

Winner – Science & Technology Award

Woolcool® ISO

Woolcool® achieves ISO 9001 and ISO 14001 standards

2015–14

Innovate UK funding

Woolcool® wins further Government funding via Innovate UK for ‘Bio-PCM’s’ phase change materials concept. (Development of Prototype)

Woolcool® Collaboration

Collaboration with Cambridge University to investigate wool as a phase change material

Awards Sponsor

Woolcool® sponsors ‘Sustainable Innovation’ category at UK Starpack Awards

New Woolcool® Website

and Brand Launched

Woolcool® Manufacturing

Woolcool® launches own in-house manufacturing operation in Stone, Staffordshire. ‘Woolhouse Mark 1’

2013

IOM3 invite Angela Morris

Angela Morris invited to launch Natural Materials Association (NMA) by IOM3

New Offices

Woolcool® moves to new offices at ‘The Old Brewery’, Oakley Hall, Shropshire

Government Funding

Woolcool® wins Government funding via Technology Strategy Board (TSB) to develop ‘PharmaPack’ (Development of Prototype)

2012

European delivery

First shipment of Woolcool® to Europe

First Pharma customer

Henry Schein launches Woolcool® at World Veterinary Congress

BCE Environmental Leadership Awards

Finalist – Highly Commended

UK Starpack

Winner – Gold Packaging Award of Excellence

Woolcool® collaborate with Universities

Woolcool® collaborates with Bangor and Leeds Universities to investigate wool as an insulating material

2011–10

UK Packaging Awards

Winner – Sustainable Pack of the Year

Green Business Awards

Winner – Best Eco-Friendly Product

UK Packaging Awards

Highly Commended – Supply Chain Solution of the Year

Government Funding

Woolcool® wins Government funding via Technology Strategy Board (TSB) to develop ‘PharmaPack’ (Proof of Concept)

Observer Ethical Awards

Runner-up – Jupiter Big Idea

2009–08

The Wool Packaging Company

Demand for Woolcool® means Angela opts to focus efforts on Woolcool® and sets up The Wool Packaging Company Ltd to promote the new brand

Observer Food Monthly Awards

Winner – Best Innovation

Green Awards

Finalist – Highly Commended

Keith Spilsbury Joins

Keith Spilsbury joins the journey and, amongst many other contributions, begins to expand our customer base

Woolcool® is Born

Woolcool® brand is created… Woolcool® is born!

2005–04

Official Launch

The official launch of the first National Trust Box at Yew Tree Farm, Borrowdale, Lake District – Our very first fresh meat delivery customer

Institute of Packaging

Bronze Award Environmental Packaging – for perishable products using 100% pure wool

2002

The Idea

Angela Morris develops a wool insulated box for National Trust farmers to safely deliver fresh food direct to customers

The Demand

Returning to her consultancy business after the project, but begins to receive enquiries from word of mouth

Founders of the Sustainable Packaging Revolution - Woolcool®