Pioneering packaging company.
The Woolcool® family.
Woolcool® was launched in 2008 and the innovative, sustainable design has scooped an impressive haul of awards in the packaging, business and environmental arenas. Woolcool® remains the only packaging company using a range of sheeps wool insulated packaging available on a commercial scale. Woolcool®, using patented technology, produce high performing insulated packaging.
Angela Morris
CEO of The Wool Packaging Company
Keith Spilsbury
Strategic Director
Josie Morris
Managing Director
Jessica Morris
Finance Director
Rosie Murgatroyd
Marketing Manager
Michelle Copeland
Customer Account Manager
Kellie Evans
Customer Account Manager
Luke Woodward
Orders Coordinator & Hortiwool Account Manager
Darren Goodwin
Head of Operations
Nicole Bath
Procurement & Planning Manager
Chantelle Tallent
Sales Coordinator
Lynne Somerville
Head of Sales
Megan Eagles
Sales Coordinator
Keisha Taylor
Office Administrator
Richard Gibbs
Compliance & Safety Manager
The Woolhouse Team
The engine!
History of Woolcool®.
Pioneers and Innovators Woolcool® are leading the way in sustainable packaging globally. Launched as a concept in 2008 our innovative, sustainable brand has scooped an impressive haul of awards in the packaging, business and environmental arenas. In 2009, Woolcool® inventor Angela Morris founded The Wool Packaging Company and the Woolcool® brand was officially born. We have had quite a journey since then with many exciting milestones!
As a Research and Development led company with decades of experience and partnerships with top UK Universities such as Cambridge, our packaging company has set itself at the forefront of the innovative packaging market.
Woolcool®, using patented technology, produce high performing insulated packaging for the shipment of temperature sensitive products. We offer a wide range of packaging solutions for the food and pharma markets. We are now the packaging company of choice for many and remain the only packaging company using pure wool insulated packaging available on a commercial scale. We strive as a business to be a force for good and are the first packaging company of our kind to achieve B Corp certification in the UK.
Read more about our story so far…
2022
The Queen’s Awards For Enterprise
Awarded The Queen’s Award for Enterprise Sustainable Development 2022
MBE Award
Woolcool’s Managing Director, Josie Morris, awarded an MBE for her contribution to manufacturing and the environment
Awards Sponsorship
Food Retailer of the Year – Food Management Today Industry Awards
Hortiwool
Brand launch
2021
Woolcool® Manufacturing
Woolcool® expansion to new manufacturing site on Tungsten Park, Stone – Woolhouse Mark 2
Commitment To Sustainability
Woolcool® commits to HRH Prince of Wales, ‘Terra Carta – Sustainable Markets Initiative’
Big News
Front Cover of Packaging Yearbook
2020
B-Corp Accreditation
Woolcool® achieves ‘B-Corp’ accreditation status
Third Automation
In the midst of a global pandemic, a third automation line installed at Woolcool® – Britney
Family Business Awards
FBU Family Business of the Year Award National Small Family Business of the Year
Key Working Through a Pandemic
Woolcool® team step up the mark as ‘key workers’ providing packaging for the shipment of Food and Pharmaceutical products
Big News
Front Cover of Speciality Food
2019
A Royal Visit
Royal visit by HRH Prince of Wales to celebrate Woolcool®’s 10th anniversary
LifeGUARDIAN Patent
European Patent granted for Woolcool® ‘LifeGuardian’
Family Business Awards
Winner Best Small Family Business
The Sentinel Business Awards
Winner Science and Technology
Staffordshire Chamber Business Awards
Science and Technology Innovation
Second Automation
Second automation line installed at Woolcool® – Barney
2018
The Queen’s Awards For Enterprise
Awarded The Queen’s Award for Enterprise Innovation 2018
British Chambers of Commerce
Regional Small Business of the Year
Staffordshire Chamber Business Awards
Science & Technology Award
Packaging Innovation Launch
Woolcool® Paper Pouch Launched
2017
New Website
Launch
Staffordshire Chamber Business Awards
Winner – Small Business of the Year
Staffordshire Chamber Business Awards
Finalist – Environmental Award
First Automation
First automation line installed at Woolcool® – Bertha
First Shipment to USA
Finalist – Environmental Award
2016
Global Launch of LifeGuardian
Global launch of ‘LifeGuardian’ at Cold Chain Europe 2016, Frankfurt, Germany
Sentinel Business Awards
Winner – Science & Technology Award
Woolcool® ISO
Woolcool® achieves ISO 9001 and ISO 14001 standards
2015–14
Innovate UK funding
Woolcool® wins further Government funding via Innovate UK for ‘Bio-PCM’s’ phase change materials concept. (Development of Prototype)
Woolcool® Collaboration
Collaboration with Cambridge University to investigate wool as a phase change material
Awards Sponsor
Woolcool® sponsors ‘Sustainable Innovation’ category at UK Starpack Awards
New Woolcool® Website
and Brand Launched
Woolcool® Manufacturing
Woolcool® launches own in-house manufacturing operation in Stone, Staffordshire. ‘Woolhouse Mark 1’
2013
IOM3 invite Angela Morris
Angela Morris invited to launch Natural Materials Association (NMA) by IOM3
New Offices
Woolcool® moves to new offices at ‘The Old Brewery’, Oakley Hall, Shropshire
Government Funding
Woolcool® wins Government funding via Technology Strategy Board (TSB) to develop ‘PharmaPack’ (Development of Prototype)
2012
European delivery
First shipment of Woolcool® to Europe
First Pharma customer
Henry Schein launches Woolcool® at World Veterinary Congress
BCE Environmental Leadership Awards
Finalist – Highly Commended
UK Starpack
Winner – Gold Packaging Award of Excellence
Woolcool® collaborate with Universities
Woolcool® collaborates with Bangor and Leeds Universities to investigate wool as an insulating material
2011–10
UK Packaging Awards
Winner – Sustainable Pack of the Year
Green Business Awards
Winner – Best Eco-Friendly Product
UK Packaging Awards
Highly Commended – Supply Chain Solution of the Year
Government Funding
Woolcool® wins Government funding via Technology Strategy Board (TSB) to develop ‘PharmaPack’ (Proof of Concept)
Observer Ethical Awards
Runner-up – Jupiter Big Idea
2009–08
The Wool Packaging Company
Demand for Woolcool® means Angela opts to focus efforts on Woolcool® and sets up The Wool Packaging Company Ltd to promote the new brand
Observer Food Monthly Awards
Winner – Best Innovation
Green Awards
Finalist – Highly Commended
Keith Spilsbury Joins
Keith Spilsbury joins the journey and, amongst many other contributions, begins to expand our customer base
Woolcool® is Born
Woolcool® brand is created… Woolcool® is born!
2005–04
Official Launch
The official launch of the first National Trust Box at Yew Tree Farm, Borrowdale, Lake District – Our very first fresh meat delivery customer
Institute of Packaging
Bronze Award Environmental Packaging – for perishable products using 100% pure wool
2002
The Idea
Angela Morris develops a wool insulated box for National Trust farmers to safely deliver fresh food direct to customers
The Demand
Returning to her consultancy business after the project, but begins to receive enquiries from word of mouth
