Pioneering Packaging Company
Pioneers and Innovators Woolcool® are leading the way in sustainable packaging globally. Launched as a concept in 2008 our innovative, sustainable brand has scooped an impressive haul of awards in the packaging, business and environmental arenas. In 2009, Woolcool® inventor Angela Morris founded The Wool Packaging Company and the Woolcool® brand was officially born. We have had quite a journey since then with many exciting milestones!
As a Research and Development led company with decades of experience and partnerships with top UK Universities such as Cambridge, our packaging company has set itself at the forefront of the innovative packaging market.
Woolcool®, using patented technology, produce high performing insulated packaging for the shipment of temperature sensitive products. We offer a wide range of packaging solutions for the food and pharma markets. We are now the packaging company of choice for many and remain the only packaging company using pure wool insulated packaging available on a commercial scale. We strive as a business to be a force for good and are the first packaging company of our kind to achieve B Corp certification in the UK.
Read more about our story so far…
Our History
2021
Woolcool® Manufacturing
Woolcool® expansion to new manufacturing site on Tungsten Park, Stone – Woolhouse Mark 2

Commitment To Sustainability
Woolcool® commits to HRH Prince of Wales, ‘Terra Carta – Sustainable Markets Initiative’

MBE Award
Woolcool®’s Managing Director, Josie Morris, awarded an MBE for her contribution to manufacturing and the environment

Big News
Front Cover of Packaging Yearbook

2020
B-Corp Accreditation
Woolcool® achieves ‘B-Corp’ accreditation status

Third Automation
In the midst of a global pandemic, a third automation line installed at Woolcool® – Britney

Family Business Awards
FBU Family Business of the Year Award National Small Family Business of the Year

Key Working Through a Pandemic
Woolcool® team step up the mark as ‘key workers’ providing packaging for the shipment of Food and Pharmaceutical products

Big News
Front Cover of Speciality Food

2019
A Royal Visit
Royal visit by HRH Prince of Wales to celebrate Woolcool®’s 10th anniversary

LifeGUARDIAN Patent
European Patent granted for Woolcool® ‘LifeGuardian’

Family Business Awards
Winner Best Small Family Business

The Sentinel Business Awards
Winner Science and Technology

Staffordshire Chamber Business Awards
Science and Technology Innovation

Second Automation
Second automation line installed at Woolcool® – Barney

2018
The Queen’s Awards For Enterprise
Awarded The Queen’s Award for Enterprise Innovation 2018

British Chambers of Commerce
Regional Small Business of the Year/p>

Staffordshire Chamber Business Awards
Science & Technology Award

Packaging Innovation Launch
Woolcool® Paper Pouch Launched

2017
New Website
Launch

Staffordshire Chamber Business Awards
Winner – Small Business of the Year

Staffordshire Chamber Business Awards
Finalist – Environmental Award

First Automation
First automation line installed at Woolcool® – Bertha

First Shipment to USA
First full container shipment of Woolcool® to the USA

2016
Global Launch of LifeGuardian
Global launch of ‘LifeGuardian’ at Cold Chain Europe 2016, Frankfurt, Germany

Sentinel Business Awards
Winner – Science & Technology Award

Woolcool® ISO
Woolcool® achieves ISO 9001 and ISO 14001 standards

2014-2015
Innovate UK funding
Woolcool® wins further Government funding via Innovate UK for ‘Bio-PCM’s’ phase change materials concept. (Development of Prototype)

Woolcool® Collaboration
Collaboration with Cambridge University to investigate wool as a phase change material

Awards Sponsor
Woolcool® sponsors ‘Sustainable Innovation’ category at UK Starpack Awards

New Woolcool® Website
and Brand Launched

Woolcool® Manufacturing
Woolcool® launches own in-house manufacturing operation in Stone, Staffordshire. ‘Woolhouse Mark 1’

2013
IOM3 invite Angela Morris
Angela Morris invited to launch Natural Materials Association (NMA) by IOM3

New Offices
Woolcool® moves to new offices at ‘The Old Brewery’, Oakley Hall, Shropshire

Government Funding
Woolcool® wins Government funding via Technology Strategy Board (TSB) to develop ‘PharmaPack’ (Development of Prototype)

2012
European delivery
First shipment of Woolcool® to Europe

First Pharma customer
Henry Schein launches Woolcool® at World Veterinary Congress

BCE Environmental Leadership Awards
Finalist – Highly Commended

UK Starpack
Winner – Gold Packaging Award of Excellence

Woolcool® collaborate with Universities
Woolcool® collaborates with Bangor and Leeds Universities to investigate wool as an insulating material

2010-2011
UK Packaging Awards
Winner – Sustainable Pack of the Year3

Green Business Awards
Winner – Best Eco-Friendly Product

UK Packaging Awards
Highly Commended – Supply Chain Solution of the Year

Government Funding
Woolcool® wins Government funding via Technology Strategy Board (TSB) to develop ‘PharmaPack’ (Proof of Concept)

Observer Ethical Awards
Runner-up – Jupiter Big Idea

2008-2009
The Wool Packaging Company
Demand for Woolcool® means Angela opts to focus efforts on Woolcool® and sets up The Wool Packaging Company Ltd to promote the new brand

Observer Food Monthly Awards
Winner – Best Innovation

Green Awards
Finalist – Highly Commended

Keith Spilsbury Joins
Keith Spilsbury joins the journey and, amongst many other contributions, begins to expand our customer base.

Woolcool® is Born
Woolcool® brand is created… Woolcool® is born!

2004-2005
Official Launch
The official launch of the first National Trust Box at Yew Tree Farm, Borrowdale, Lake District – Our very first fresh meat delivery customer

Institute of Packaging
Bronze Award Environmental Packaging – for perishable products using 100% pure wool

2002
The idea
Angela Morris develops a wool insulated box for National Trust farmers to safely deliver fresh food direct to customers
The demand
Returning to her consultancy business after the project, but begins to receive enquiries from word of mouth
The idea
Angela Morris develops a wool insulated box for National Trust farmers to safely deliver fresh food direct to customers
The demand
Returning to her consultancy business after the project, but begins to receive enquiries from word of mouth